Corporate Christmas Cards
Corporate Christmas cards – a time for a seasonal thank you With Christmas rapidly approaching, it is the time of year when most companies opt to send out a physical card or a virtual card to wish...
View ArticleSwitching fully to SaaS / subscription software
SaaS – why ease of ownership is just the start The start of 2017 saw us back in the office at Hup and reviewing a few of our annual subscription packages. After a recent product upgrade, I realised...
View ArticleWhy most ITSM SaaS is not fit for purpose
Companies should be looking for a purpose-built ITSM SaaS solution to unlock real cloud benefits Service organisations want to be able to move quickly, to be agile and to be efficient. When things take...
View ArticleForums and social media do not Change Management make
Change Management has long been touted by ITSM vendors as one of the core pillars of service management provision. Of course, the management of change within an organisation is pivotal to preventing...
View ArticleHow to make your #customers a key part of your marketing team
Organisations are increasingly using social media to interact with customers and turning them into brand ambassadors. Imagine walking into an office and seeing your employees scrolling through a...
View ArticleA Tour de France approach to content
Although the Tour de France is a cycle race that is won by an individual rider, it really is the team that can help its leader across the finishing line in first place. A good content marketing agency...
View ArticleCelebrating a decade of Hup
This year marks 10 years since our agency was established. Founder and Creative Director Phil Fryer Ward looks at Hup’s achievements and what comes next. It is hard to believe that it is a full ten...
View ArticleWhen the devil is in the detail
Knowing your audience is one of the most important things to consider when writing content. Loading copy with a huge amount of technical data may be impressive to the expert, but could alienate those...
View ArticleGet the right style to show off your substance
When thinking about your content, it is important to not only consider the words that will form your message, but also the form of each word If, like me, you are not naturally great at spelling, the...
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Pop, fizz, clink – uncorking a UK growth industry
English wine is a growing business, in every sense It is not a new thing, as the Romans first introduced the vine to Britain in the first century AD and the Domesday book of 1085 records some 42...
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